Enterprise ecommerce
designer & developer
Over a decade of frontend development across Oracle ATG / Commerce Cloud, Magento, and WordPress for high-traffic ecommerce brands. Currently building at Vermont Country Store. MS in IT — Web Design in progress. Remote-first with extensive experience working asynchronously across time zones.
First
I use CodePen as a live clipboard for static page content updates I’m actively developing — HTML/CSS snippets, layout experiments, and component drafts for Oracle Commerce Cloud pages. Some pens need updated images and polish before they’re showcase-ready. Check back as they get cleaned up.
View @web-ops on CodePen–27
Blue Ridge Realty Group, a fictional boutique mountain real estate agency in Western North Carolina, developed as a full brand and web design case study — brand guide, HVAC landing page, and real estate concept site.
As part of this portfolio project, I created the complete visual identity and website experience from concept through implementation, focusing on an approachable mountain brand inspired by Western North Carolina.
Project Overview
Blue Ridge Realty Group is a fictional real estate brokerage created as a portfolio project to demonstrate the complete branding and web design process — from research and visual identity through responsive website design and front-end development.
Role
Brand Strategy · Logo Design · UI/UX · WordPress Design · Front-End Development · Content Strategy
Challenges
- Create trust for first-time buyers
- Balance luxury aesthetics with approachability
- Make mountain imagery part of the brand without overwhelming listings
- Design a responsive layout optimized for property browsing
Designed To
- Reduce navigation friction
- Improve lead generation
- Emphasize featured listings
- Support local SEO
- Create a premium first impression
A complete visual identity system built for Blue Ridge Realty Group — logo, color palette, typography, iconography, and brand applications, designed to feel rooted in the Blue Ridge Mountains while staying polished enough for a real estate audience.
Project Overview
The identity centers on a layered mountain-and-river mark paired with a refined serif wordmark, supported by a full style guide covering logo variations, brand icons, patterns, and a mood board to anchor the visual direction.
Role
Brand Strategy · Logo Design · Color & Typography Systems · Iconography · Style Guide Documentation
Palette & Type
A blue-and-green palette (deep navy #0D2F4F, slate blue #1E4F7A, dusty blue #5D7FA6, forest green #2E5E3E, sage #7FA58A, and a warm off-white #F2F4F2) chosen to convey trust, stability, and timelessness. Playfair Display anchors headings for a touch of refinement; Lato carries body text for clarity and approachability.
Challenges
- Translate a mountain-and-river motif into a mark that stays legible at small sizes (favicon, app icon)
- Build a palette that reads premium without tipping into generic “outdoorsy” cliché
- Pair a traditional, trust-building serif with a warmer body font for approachability
- Document the system clearly enough to be usable by developers and print vendors, not just the original designer
Designed To
- Ensure visual consistency across web, print, and signage
- Feel premium yet approachable to first-time buyers
- Give future collaborators a single source of truth for the brand
- Reinforce a sense of local, mountain-rooted community
A single-page marketing site for HVAC Kings, a fictional heating and cooling service company, built as a partner-vertical landing page to showcase conversion-focused design outside the real estate space.
Project Overview
Designed entirely in Canva, the page opens with a bold “Comfort Solutions” hero and Get Started CTA, then walks visitors through a Service Timeline, team credentials, and a services overview — closing with direct contact information for urgent requests.
Role
Landing Page Design · Layout & Content Strategy · Conversion-Focused UX
Challenges
- Communicate trust and reliability for an urgent, high-stakes home service
- Keep a single-page layout scannable across hero, timeline, team, and services sections
- Design a clear path to contact/quote requests without a full site build
Designed To
- Drive quick contact/quote conversions via a prominent Get Started CTA
- Establish credibility through a visible service timeline and team profiles
- Demonstrate adaptability of design process across service industries
Bootcamp projects built during the 2019 Software Engineering Immersive — demonstrating JavaScript fundamentals, API integration, and full-stack React development.
Using technology, civic engagement, and community-centered volunteer work to support access, wellness, education, and positive change, while empowering local communities, fostering inclusion, and creating meaningful impact.
Writing about design, development, and ecommerce on Medium.
Know a business that could benefit from a new website or a refresh? I’d appreciate an introduction — and thank you for thinking of me!
